Elf's 16 Hour Camo Concealer Has So Many Good Reviews
It can cheat 8 hours' sleep, serve as the perfect base to your makeup, conceal blemishes and hide all manner sins. God bless you, concealer.
Here at GLAMOUR HQ, we've tried and tested a whole army of concealers, from the high-end luxury buys to the high-street heroes. And recently, one of our favourite affordable concealers is going viral on the social media platform where everyone now heads for beauty advice – TikTok.
Clips featuring the hashtag for e.l.f.'s Camo Concealer have fetched a staggering 1.7 million views, sending fans into a frenzy for its long-lasting effects, creamy formula and dark circle-banishing prowess.
"If you're obsessed with Tarte Cosmetics' Tape Shape Concealer but you're looking for something a bit more affordable, keep listening," says one TikToker, @madelinesgrace.
"Elf came out with a Camo Concealer, and apparently, it's a dupe."
She then applies the Tarte concealer to one side, and the Elf concealer to the other, showing that both concealers provide seamless high-coverage, disguising dark circles and any signs of fatigue.
Over on Amazon, where the wonder product has amassed over 10,000 (!!!) glowing reviews, someone wrote: "Really good coverage, best concealer ever. It covers under-eye dark circles and a scar I have, love it."
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