Ole Obermann - Variety500 - Top 500 Entertainment Business Leaders
While your kids—and maybe you, too—were busy watching addictive TikTok videos, Obermann’s team was busy making deals, including the launch of global collaboration tool StemDrop, a partnership forged with Simon Cowell’s Syco, Universal Music, Republic and Samsung; new deals with Warner Music and DistroKid; the launch of the TikTok Billboard Top 50 chart; and a sponsorship of the Tomorrowland festival that produced a livestream reaching 16 million viewers. The company expanded its “Add to Music App,” which allows for easy integration with Spotify, Apple Music and Amazon Music, and launched its own premium music service in Indonesia, Brazil, Australia, Mexico and Singapore. Obermann played ambassador for the company as well, answering tough questions in a Music Business Worldwide interview and speaking at the Music Ally Connect conference. All this, and Meghan Trainor credited TikTok with saving her career in a New York Times article.
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