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To mark the debut of his brand, Shaun White introduced an exclusive series of signature snowboards. The athlete personally showcased the sleek design during his final Olympic run in Beijing back in 2022.

Interestingly, in an interview with Forbes, the three-time Olympic champion shared the inspiration behind the brand’s name that he drew from the distinctive white stripe on his board. White recounted how this feature became a recognizable identifier. He prompted the brand’s identity as Whitespace. It was a nod to his name and the concept of opportunity, a market gap, and a blank canvas for innovation. Along similar lines, Whitespace, plans to expand its offerings to include outerwear, snowboard gear, and streetwear.

While the iconic graphics hold sentimental value for White, he emphasizes that the boards’ selling point lies in their performance. The clean design reflects his commitment to merging personality and passion with top-notch functionality. Are you excited to chime in? Share your thoughts with us in the comments.

WATCH THIS STORY: Here’s A Quick Look At 60 Million Worth Shaun White Insane Car Collection

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